The Vollrath Co. has named Fred Fritchen its director of national accounts, putting a foodservice industry veteran in charge of the manufacturer's strategic sales team.
According to the company, Fritchen brings extensive foodservice experience along with a record of building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
Scope of the role
In the position, Fritchen will lead the strategic sales team and oversee Vollrath's national account strategy. The company said his focus will be on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
The job combines team leadership with account-level strategy, covering both how Vollrath's sales staff pursues national accounts and the company's overall approach to those customers.
Leadership comment
"Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships," said Larry Deutsch, senior director of sales. Deutsch added that Fritchen's experience and leadership will be valuable as Vollrath continues strengthening strategic customer partnerships and identifying opportunities for growth.
Related addition
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau took part in FER's How To Spec Live event in September.