Stabilo and Kiko Milano have launched a co-created collection of lip products that carries the instantly recognisable shape of the Stabilo Boss Mini highlighter into make-up, with five shades whose names play on the language of writing and personal expression.
The two companies present the line as the product of a shared belief: that creativity is a form of self-expression, and that colour gives people the confidence to show who they are. Stabilo is known for its highlighters, while Kiko Milano is described in the announcement as the number one make-up brand in Italy. At the heart of the collection is a reinterpretation of the Boss Mini silhouette as a lip product, intended to connect highlighting on paper with expressing personality through make-up.
Five shades, five phrases
- Fine Print — brown
- Afterthought — mauve
- Don't Quote Me — orange
- On My Radar — red
- Pink(er) — fuchsia
The palette ranges from the neutral brown and mauve tones to orange, red and fuchsia. According to the companies, the shades are meant to invite people to explore colour and express their individual style, with the quality and attention to detail for which both brands are known.
Positioning and partners
For Stabilo, the collaboration is presented as a visible step in its transformation from a brand rooted in writing instruments towards an emotional, lifestyle-oriented identity. Michele Molon, chief executive of Stabilo International, said the company had for generations helped people express themselves through colour and was now taking that spirit beyond the page into new dimensions of creativity. He described the project as an example of two iconic brands from different worlds challenging conventions to create something unexpected, and as the kind of bold, imaginative thinking intended to shape Stabilo's next chapter.
Simone Dominici, chief executive of Kiko Milano, said the aim is to push the boundaries of colour and creativity further and to inspire members of the brand's community to highlight their own individual personality. Working with Stabilo, he said, allows Kiko Milano to carry that philosophy across categories alongside a partner that shares its passion for colour and its commitment to creative people.
Both statements place colour, rather than the product category itself, at the centre of the partnership, and frame the lip line as a way for a writing-instrument maker and a make-up brand to address the same audience.
Where the collection will be sold
The collection will be available in stores and online in Italy, France, Spain, Germany and the United Kingdom, as well as through Kiko Milano's directly operated e-commerce platforms in Europe and the Middle East.