Packaging distributor RAJAPACK UK has changed its name to RAJA UK, aligning the Bedfordshire-based supplier with the RAJA Group brand used across Europe.
The company said it supplies more than 43,000 UK businesses and has served the UK market since 1998. RAJA Group was founded in France in 1954 by Rachel Marcovici and Janine Rocher, whose first names gave the business its name. The group now serves 19 European countries, and adopting the group name gives customers one recognisable brand across those markets.
Tom Rodda, managing director of RAJA UK, said the name had changed but what customers rely on had not: the same people, the same product range and the same next-day service. He added that, with peak trading only weeks away, the company had also made planning easier through a free tool that puts a figure on what the busiest weeks will cost.
The rename comes alongside the free Prepare for Peak tool, which is designed to help businesses estimate what peak will cost their packing operation, and what they could save, ahead of Black Friday on 27 November.
Users select their industry to see how far orders typically rise at peak, using benchmarks that blend Office for National Statistics retail data with RAJA order data from 2023 to 2025. They then enter their own figures, such as parcels handled per day and the number of people packing. The tool returns an illustrative estimate rather than a quotation, the company said.