Gifts & Crafts

John Jones steps down as Bira president, Karen Forret takes over

The managing partner of Philip Morris & Son completes his two-year term at the British Independent Retailers Association, with Wilkies' Karen Forret succeeding him.

Amina El-SayedNovember 10, 20265 min read0 views

A stylised high-street scene of independent shopfronts in warm afternoon light, with a brass key being passed across a wooden counter in the foreground.

John Jones, managing partner of Philip Morris & Son in Hereford, has stepped down as president of the British Independent Retailers Association (Bira) after completing his two years in the role. Karen Forret, managing director and owner of the Scottish independent multiple retailer Wilkies, took over the presidency at Bira's annual general meeting this month.

Bira works with more than 6,000 independent retailers across the UK, which gives the presidency a representative role across a sector under pressure. Forret's move into the post follows two years that Jones described as challenging for independent retailers.

Jones said he regarded serving as president as a great privilege. He pointed to the association's value in helping independents achieve collectively what they cannot do individually, and named the launch of the Bira Forum as his proudest achievement of the term. The forum gives members a space to discuss issues, share challenges and access advice.

Praise from Bira's chief executive

Bira chief executive Andrew Goodacre thanked Jones for his contribution, praising his leadership during a tough period for independent retail and describing the Forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the role.

Optimism for the high street

Despite the pressures facing the sector, Jones said he remains optimistic about the future of the high street. People value the sense of place and community the high street provides, he said, as well as the knowledge and service an independent retailer offers. Genuine reform of business rates and an overhaul of planning rules were needed to help the high street thrive, he added.

Adapting to survive

Jones also stressed the importance of adapting. Philip Morris & Son is 180 years old, he noted, but the business as it is now in no way resembles the business it was originally; in his view, evolving is the key to surviving and thriving.