Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact and foldable styling tool intended for fast drying at home and while travelling. The launch follows the company's earlier Pocket hair dryer and combines high-speed airflow, automatic temperature control and a design that can be folded for storage.
Dreame Technology Australia and New Zealand business director Patrick Wang said Australian consumers are increasingly looking for products that fit busy lifestyles without compromising performance. He said Pocket Cake offers professional-level drying performance in a compact design for everyday styling, travel and life on the go, and described the launch as further evidence of Dreame's push into beauty and personal care. The product is positioned for consumers who want styling equipment that can be carried in luggage or kept in small storage spaces.
Motor, heat control and hair-care features
Dreame says the Pocket Cake is powered by a 110,000RPM high-speed brushless motor that can generate airflow speeds of up to 70m/s. According to the company, this helps significantly reduce drying times. The dryer also uses an intelligent NTC temperature control system that monitors temperature 500 times per second and automatically adjusts heat output, with the aim of maintaining a consistent drying temperature and protecting hair from excessive heat exposure.
The model produces 350 million negative ions per cubic centimetre, a feature Dreame says is designed to minimise static, reduce flyaways and leave hair looking smoother and more polished after styling. Dreame presents these as product design aims rather than measured outcomes in the announcement.
Compact, travel-oriented design
The Pocket Cake has an 180-degree foldable design that allows it to collapse into a phone-sized shape. It weighs less than 450 grams and supports 220-240V, which Dreame says makes it suitable for packing in luggage, handbags or bathroom drawers. The product comes with a styling nozzle and a storage bag.
The combination of a folding body, low weight and a 220-240V power specification is presented as a way to make a high-speed dryer easier to carry and store. The four colour options also give the appliance a fashion-oriented finish alongside its functional features.
Colours, price and retail availability
The dryer is available in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
The Dreame Pocket Cake High-Speed Hair Dryer is available now online through Harvey Norman, JB Hi-Fi and the Dreame website. In-store availability at Harvey Norman and JB Hi-Fi is scheduled from mid-November. It has a recommended retail price of $299 and includes a styling nozzle and storage bag.